Brand

Getting the names right

PackFresh, LLC is the legal entity. PackFresh is the company and the marketplace — the same word doing three jobs, with no modifier after it. Not PackFresh Media, not PackFresh Group, not PackFresh Inc.

Product names

• Write it this way

  PackFresh Scout, never "Scout by PackFresh". After first mention, "Scout" alone is fine. NetDeck keeps its own name.

• There is no third level

  Features get feature names, not brands. Browser extensions and mobile apps are surfaces of a product, not products.

Colour

The corporate frame is neutral and carries one accent. Each product owns its own, which is what lets them share a page without competing.

• PackFreshhsl(38 85% 45%)
• PackFresh Rips#00E5FF
• PackFresh Pro#5B8FF9
• PackFresh Scout#2DD4BF
• PackFresh Lens#C084FC
• PackFresh Platform#94A3B8
• NetDeck#F472B6

Wordmark and logo files are not published yet. Ask and we will send them.